One network.Eight markets.Across Europe.
SMART ICT builds the technology and traffic infrastructure that connects affiliates, advertisers and banking and non-banking lenders across European markets.
Numbers behind the network
Monthly volumes across our markets, and where we are going next.
Leads processed every month across our markets
Credits granted every month
Successful partnerships with credit companies
European markets in 2026
Developed markets targeted by 2030
Our partners are banking and non-banking lenders across Europe.
Three audiences. One platform.
SMART ICT sits between the traffic, the brands and the credit institutions, and connects them with technology.
Affiliates
For publishers, media buyers and traffic partners who want to monetize traffic with European financial offers.
- Offers in eight markets
- Click ID tracking and postbacks
- Simple API integration
Advertisers
For brands that want qualified acquisition and access to our European traffic infrastructure.
- Placement on our websites
- Email and performance campaigns
Credit institutions
For banking and non-banking lenders that want qualified applications and technology-driven acquisition.
- API, ping and redirect delivery
- Status postbacks and reporting
Built for every side of the market.
Pick your role to see what you get and how we start working together.
Monetize financial traffic across Europe
Access offers from credit institutions in eight European markets, with tracking and reporting built for performance.
- Offers in eight marketsBulgaria, Romania, Moldova, North Macedonia, Croatia, Poland, Ukraine and Spain.
- Tracking you can trustClick ID and sub-ID on every lead, with postbacks to your tracker.
- Ready landing pagesLocal websites and application forms in each language.
- Transparent reportingClear statuses and payouts on agreed events.
- ApplyReply in one business day
- Set upLinks, postbacks, offers
- Go liveSend traffic to offers
- GrowShared reporting
Qualified acquisition at European scale
Reach people actively looking for financial products, through our websites, campaigns and traffic infrastructure.
- Placement on our websitesBrand placement and sponsored articles on our local websites.
- Email campaignsCampaigns to our subscriber base in the markets you choose.
- Performance mediaSearch, social and email acquisition run by our team.
- Measured on outcomesServer-side tracking connects campaigns to real results.
- BriefGoals, markets, audience
- PlanPlacements and measurement
- LaunchLive on our network
- ReportReal outcomes
Qualified applications, delivered by technology
We connect banking and non-banking lenders with applications from eight European markets, through one integration.
- API, ping and redirectChoose how applications reach you, in real time.
- Filters and routingAutomated matching across our partner network.
- Status postbacksYour statuses close the loop and improve quality over time.
- One integration, many marketsAdd new markets without new technical work.
- ApplyReply in one business day
- IntegrateAPI, ping or redirect
- Go liveApplications start
- OptimizePostbacks and reviews
Local websites. Shared infrastructure.
Each market runs its own website in its own language. Behind them sits one scoring system, one routing engine and multiple integrations with credit providers.
One infrastructure. Multiple European markets.
Local websites in each country, connected through shared technology, data and integrations with credit institutions.
How it works
The same four steps run behind every application, in every market.
Discover
A customer finds one of our websites through search, social or an affiliate.
Match
We check the application and select the credit institutions most likely to approve it.
Connect
Credit institutions receive the application by API within minutes, or the customer is redirected.
Optimize
Automated customer follow-up and engagement. Performance data helps us continuously optimize results.
Technology behind the connection
Proprietary technology for acquisition, integration and performance optimization.
API
Example requestCredit institutions receive applications in a clean, documented format.
Routing
Live orderOur technology helps connect each application with relevant partners efficiently.
Automation
Live flowBuilt for Europe.Designed to scale.
SMART ICT is a technology and performance company. We run local websites across European markets and connect affiliates, advertisers and credit institutions through one infrastructure.
We started with one comparison website and a simple idea: make choosing a financial product clear, fast and fair. Today we run local websites in eight European countries, each in its own language, on a unified technology infrastructure across our markets.
Our work covers the full chain: acquisition, the application, matching with credit institutions, delivery by API or redirect, and the conversion data that flows back to improve every campaign.
The team
Marketing, engineering and partnerships under one roof.
Build what connectspeople with finance
Small team, real ownership, work that ships to eight European markets.
Let's buildtogether.
Affiliates, advertisers, credit institutions and candidates. We reply within one business day.
Message sent
Thank you. We will contact you within one business day.
Application received
Thank you. We review every application and reply within a week.